Let’s take a look at the recent Hispanic fitness consumer data
Hispanic fitness consumer data—Prior to the pandemic, there was an all-time high of approximately 70 million US consumers in the fitness industry. Growth in the 2010s was significantly slower than it was in the 2000s, but the fitness consumer demographics have changed to reflect a more diversified active population.
Hispanics have contributed to the expansion of the fitness industry over the past ten years, and they will continue to fuel its growth. Hispanic fitness consumer data shows that Latino/Hispanic people make up more than one in four Americans under the age of 18. By 2030, the Latinx community’s buying power and economy are expected to increase dramatically.
According to the US Census, the population of Hispanics and Latinx people has increased by 23% since 2010. Approximately 62.1 million Americans identify as Hispanic, up from 50.5 million at the beginning of the previous decade. In contrast, throughout the 2010s, the US population that’s not Hispanic increased by 4.3%. Between 2010 and 2020, the Latinx population accounted for more than half (51.1%) of the overall growth in the US population.
As shown on the IHRSA Health Club Consumer Report, the average age of fitness customers in gyms and studios has historically been in the late 30s to early 40s. Expect a shift in the demographics of fitness consumers toward Latinx when younger Hispanics reach adulthood.
Hispanic fitness consumer data also shows toward the close of the 2010s, we began to see increased Latino fitness consumption to an all-time high. According to the IHRSA Health Club Consumer Report, Latinx health club memberships increased by 94.5 percent from 2010 to 2019—nearly doubling over the previous ten years. The percentage of Hispanic gym and studio members increased from 8.4% in 2010 to 12.3% by the end of the decade.
According to the Hispanic fitness consumer data, Latinx consumers are increasingly interested in health and well being. Since hybrid fitness is the way of the future, you can expect Hispanics to play a big role in the upcoming years, reflecting the increased economic stability and influence of the Latinx population.